
From US Brand to European Marketplace Leader: How Leatherman Launched, Localised, and Scaled at Speed

Expanding into new international marketplaces is complex - especially when speed, compliance, localisation, and conversion all matter.
In this case study, discover how Leatherman, the iconic multi-tool brand trusted for over 40 years, partnered with Pattern to rapidly expand across key European marketplaces and unlock measurable growth.
By launching into Amazon Europe, OTTO, Allegro, and bol, optimising hundreds of SKUs with AI-powered content technology, and unifying its digital shelf across regions, Leatherman achieved:
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