Prime Day 2025 was an unprecedented four-day event that generated an estimated £2.08 billion in the UK. This report highlights how brands can thrive by focusing on the core ecommerce equation: Availability x Traffic x Conversion x Price = Revenue. Pattern's data-driven strategy resulted in a 20% year-over-year revenue increase, significantly outpacing the European market's growth.

This report emphasises that success comes from focusing on key areas, including:

• Strategic Planning: Mapping out promotions and managing inventory to prepare for the event.
• Dedicated Advertising: Driving deal visibility with custom campaigns and real-time optimisation.
• Operational Excellence: Using automation to monitor over 8,000 prices and maintaining instock rates above 90% to minimise lost sales.

Download this report to learn the tactics implemented to achieve this level of success and how you can impliment for your brand at the next Prime Day or peak season event!

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