Generative AI is rewriting the playbook for marketers. Reliable search

traffic is disappearing into AI summaries. Customer journeys are

shifting. And brands without a plan risk vanishing.

In this executive whitepaper, leaders from WordPress VIP, Automattic,

Human Made, and Fueled share what the AI-native web means for

enterprise content teams — and how to adapt before it’s too late.

What you’ll learn:

• How AI is disrupting search

Why organic traffic is tanking — and the steps enterprises are taking

to stay visible.

• What leading enterprises are doing now

Practical, senior-level guidance from the teams behind 42% of the

web.

• The new foundation of CMS strategy

Why structured content, open standards, and AI-native tooling are

the keys to performance and flexibility.

• Real-world strategies for AI-assisted publishing

From personalization to agent orchestration — what’s happening

now, and what’s next.