Peak season isn't a moment anymore. It's a sustained stretch that now defines the ecommerce calendar, and the brands that win it don't get lucky. They plan months ahead.

In this report, learn how Pattern's European team approaches all four major Amazon peak events, Spring Deal Days, Prime Day, October Prime, and Black Friday/Cyber Monday, and what separates the brands that outperform from those that are still catching up.

Drawing on Pattern's European partner portfolio and real event data, the report covers:

• The 8 pillars of peak season preparedness, from inventory forecasting to contingency planning
• An event by event breakdown of what to expect and how to approach each one
• A practical ASIN prioritisation matrix to guide deal selection and ad investment
• A full breakdown of Amazon deal types, eligibility, and how to access the best placements

Download the report to build your peak season plan before the window closes.