How Sage Regained Marketplace Control and Generated £2M in Amazon Sales After Moving to 3P

Staying on 1P when it stops working is one of the most common growth blockers for established brands. Margin pressure, distribution gaps, chargebacks, and unauthorised sellers all compound over time.


In this case study, learn how Sage Appliances, a global kitchen innovation brand, partnered with Pattern to make a seamless 1P-to-3P transition across six Amazon European marketplaces, Cdiscount, and TikTok Shop UK.


By onboarding 50 SKUs in just two months, taking on end-to-end marketplace management, and tackling unauthorised sellers with specialist legal and technology support, Sage achieved:


  • £2M in Amazon sales
  • 28.74 advertising ROAS
  • 10.42 million impressions
  • 41,606 clicks
  • Greater brand control across European marketplaces, with continued product expansion since initial onboarding


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2E0B0A-Pattern-Pattern - How Sage Regained Marketplace Control and Generated £2M in Amazon Sales After Moving to 3P