A Blueprint for Value explores how organizations can move from early GenAI experiments to long-term business impact.

It introduces Orange Business’s three-stage framework for GenAI adoption — starting with employee satisfaction and everyday task support, progressing to productivity improvements, and ultimately enabling full business transformation. The paper explains why many GenAI programs stall: companies chase quick productivity wins without first building trust, adoption, and strong foundations.

Through real-world examples, the paper shows how a structured, people-first approach to GenAI creates sustainable value, stronger engagement, and the conditions needed for more advanced AI capabilities, such as Agentic AI, to succeed.