The media industry is entering a new era of discovery — one shaped by

LLMs, AI search tools, and disappearing referral traffic. In this exclusive

guide, senior leaders from WordPress VIP, Automattic, and key partners

unpack what this shift means for publishers — and how to respond with

agility, structure, and strategic clarity.

Download this guide to learn how to:

• Adapt SEO for AI-powered search.
• Use structured content to maintain brand visibility.
• Explore new AI-ready distribution models and standards like MCP.
• Future-proof your CMS and content workflows.