Beyond the hype: AI in financial services

This guide—which is part of a series of executive guides from Red Hat—is for leaders who are interested in real-world examples of AI implementation for enterprise. It features customer stories that are intended to help them plan their AI adoption strategy and navigate an era of constant innovation.


The overall value of AI at stake for the banking industry alone is approximately US$1.2 trillion.1


Generative AI could add US$200 to US$340 billion in new value.

Please fill out the form below to access the content:

1ADACB - CY25Q3 BBVA and Santander - Beyond the hype: AI in financial services