AI is no longer an emerging technology in ecommerce - it’s the infrastructure behind smarter decisions, faster execution, and sustainable growth.

Based on research with over 1,000 senior ecommerce leaders across the UK, US, Germany, and the UAE, this report reveals how brands are using AI to navigate rising consumer expectations, margin pressure, and rapidly evolving purchase journeys - from marketplaces and social commerce to AI-powered agents.

Inside, you’ll discover:

• Where ecommerce leaders are investing in AI today - and why
• How AI is delivering measurable impact across marketing, pricing, fulfilment, and customer experience
• What the rise of AI agents and AI-powered search means for product discovery and brand visibility
• The biggest barriers holding organisations back - and how leaders are overcoming them

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