Rebranding on a live marketplace is one of the riskiest moves in ecommerce. Get the timing wrong and you lose the rankings, reviews, and subscribers it took years to build.

In this case study, learn how Metagenics, a globally trusted supplements brand with over 40 years of heritage, partnered with Pattern to transition from Nutri Advanced to the Metagenics brand on Amazon UK and Italy, without disrupting revenue, subscriber retention, or product availability.

By precisely coordinating sell-through with the new inventory launch, preserving organic rankings and review history, and running targeted Sponsored Brand campaigns to educate shoppers on the transition, Metagenics achieved:

• 413% year-on-year surge in Amazon searches for the brand
• 17% revenue growth from January to August 2025
• 98.3% average in-stock rate maintained throughout the rebrand
• 94.8% buy box share held from kickoff to completion

Download the full case study to learn more.