Generative AI (GenAI) is rapidly transforming the enterprise landscape, unlocking groundbreaking opportunities for innovation, automation, and competitive advantage.

The web browser is now at the center of modern work and workflows, making it the place where GenAI can have the most impact – particularly when it is embedded into the browser itself. Chrome Enterprise enables IT and security teams to deploy browser-based GenAI capabilities to give their employees the time-saving advantages they’re looking for while still allowing them to secure and manage how their workforce utilizes these third-party tools and services.

Despite recent developments and an acceleration in adoption, AI in the browser isn’t new. Chrome Enterprise has been infusing AI-powered tools into the browser for more than a decade and continues to develop new ways to empower employees by augmenting, automating, and transforming workflows. The latest GenAI capabilities built into Chrome help both end users and IT admins complete their work more efficiently. For example, now that Gemini Nano (an on-device model) is packaged with Chrome, developers can produce high-quality AI experiences without having to build them from scratch.

Chrome Enterprise enables IT and security teams to govern how employees access and use any GenAI tool or service within the browser, via the configuration and application of granular policies and controls. These policies are centrally managed in the Google Admin console and can be easily applied to specific users, teams, or across the entire organization.

GenAI is a fast-growing technology, and as it continues to evolve, Chrome Enterprise will too – providing customers with a productivity platform that enhances the way people work, elevates security, and unlocks opportunities for their business and workforce both now and in the future.