Customer trust starts with secure, seamless identity experiences. Legacy identity systems can’t keep up with today’s digital-first world— where users expect instant, personalized access, and cybercriminals are constantly evolving their tactics.

The Customer Identity Buyer’s Guide helps business and security leaders choose a CIAM solution that drives growth while protecting customers at every touchpoint. Inside, you’ll learn how to:

• Reduce friction at sign-up with progressive profiling, social login, and passwordless authentication.
• Stop account takeover (ATO), new account fraud (NAF), and deepfake-driven attacks with advanced risk detection and adaptive MFA.
• Create personalized, omnichannel journeys with a single view of the customer.
• Ensure global privacy compliance with built-in consent and data sovereignty controls.
• Scale securely to millions of users with high performance and flexible deployment options.

Whether your goal is to boost acquisition, strengthen security, or improve compliance, this guide gives you the essential evaluation criteria to find the right CIAM partner—and future-proof your identity strategy.

Download now to modernize your customer identity program and deliver the experiences your customers expect