In healthcare, a poor customer experience (CX) leads to patient attrition, negative reviews, and significant revenue loss. With nearly half of patients switching payers due to bad service, the need for improvement is urgent. This insightful paper details how Generative AI can solve the most pressing challenges in healthcare CX. We explore the key impediments, from data access delays and agent burnout in contact centers to the complexity of navigating healthcare services. Discover how GenAI is serving as a powerful catalyst for change, enabling a truly customer-centric approach. Learn about emerging use cases that are making a tangible impact. These include AI-powered virtual assistants providing 24/7 support, automated appointment scheduling to reduce no-shows, and personalized treatment recommendations based on individual patient data. This paper provides a clear roadmap for healthcare organizations to leverage GenAI to streamline operations and build a more empathetic, efficient, and responsive system that puts the patient at its heart.