Affise, a performance marketing platform has raised $8 million in the latest Series A funding round led by LetaCapital, along with the participation of TMT Investments.
“Affise has shown remarkable international growth, which we are happy to intensify even further with the investment round,” said Alexander Chachava, Managing partner at LetaCapital. “We can see that performance marketing becomes essential across many new channels, which were difficult to measure until recently. The company empowers its clients with the real tools to boost the business, and we believe that Affise is going to become an industry-standard in performance marketing automation software.”
Use of Funding
The Vilnius-based company plans to use the amount to expand its product suite that will enable and automate marketers partnership scaling.
Moreover, the company has said that it is looking for expansion of its operation in other regions like Latin America, North America, South East Asia, and cement its leadership in India, Europe, and Israel.
Founded by Stanislau Litvinau and Dmitri Zotov in 2016, the Affise platform is used to optimize, analyze, track, and manage online advertising campaigns in real-time.
Affise business intelligence tools aim to help customers make better decisions based on their data and automate their routine work.
At present, the company works with over 1,000 customers, including leading brands and agencies such as Mobligent, Appalgo, Zorka. Mobi, GroupM, Mobavenue, Kismia, Hypercentage, Xapads, Wargaming.
Affise boasts connections to a conglomerate of over 300,000 partners. The company has offices in Cyprus, Belarus, China, India, Israel, and Lithuania with over 120 working professionals.
Partnerships management is becoming the vital component of the marketing technology stack, and Affise has established itself as a leader in this fast-growing category,” said Stanislau Litvinau, CEO and Co-Founder, Affise. “Our commitment to representing the marketers’ interests has gained the trust of the world’s leading agencies and networks, and we see significant potential to capture the additional opportunity in the market. One strategy we’re aiming to complete with this funding is entering the adjacent market of direct advertisers and brands, empowering them to grow their marketing channel with affiliate programs”
“The market evolution from traditional affiliates to new performance channels (influencers,brand-to-brand, and others), along with the skyrocketing growth in e-Commerce in 2020, will encourage more small and medium advertisers to launch their affiliate programs”-Dmitrii Zotov, CTO and Co-Founder, Affise. “This trend will generate demand for technological solutions which allow them to start and manage affiliate programs from scratch and achieve incremental growth. Thus, this funding round will enable us to follow Affise’s mission of empowering marketers with the tools needed to catapult their success and make accurate strategic decisions. This will undoubtedly drive innovations and transparency across the industry”
Awards and Accolades
Named ‘The Industry Choice of Technology’ at the International Performance Marketing Awards’ in London in 2018
Affise funding is a partnership marketing platform for agencies, advertisers, and brands to automate and scale their partner relations. The company focuses on scaling partnerships via all possible mediums like influencers, traditional affiliates, networks, and agencies.